Security Practices at GoKid

GoKid Privacy & Data Use Policy

Last Updated: May 24, 2024

THE TERMS OF THIS PRIVACY & DATA USE POLICY (“POLICY”) ARE LEGALLY BINDING. IF YOU USE OUR SERVICES (AS DEFINED BELOW), YOU AGREE TO BE BOUND BY ALL OF THE TERMS AND CONDITIONS OF THIS POLICY.

GoKid Corporation (“GoKid,” “we,” or “us”) respects the privacy of its users and has developed this Policy to demonstrate its commitment to protecting your privacy. This Policy is intended to transparently disclose to you how we may collect, use and share your information.

This Policy applies to you, as an individual or entity, when you use any of GoKid’s services, whether using our website (www.GoKid.mobi), our mobile applications on IOS and Android, or any other web-based or mobile service for example via our school carpool program Gokid Connect or any offering through any of our websites (collectively, our “Services”).

Please read the Privacy Policy carefully to understand our practices regarding your personal data and how we will treat it.  Please pay particular attention to the sections entitled “International Transfer” and “Your Rights.”

Who we are.  For the purpose of applicable data protection legislation, the data controller of your personal data is GoKid Corporation at 66 North Ave, Westport, CT. Our data protection officer may be contacted by emailing privacy@gokid.mobi.

What Is Personal Data? We collect information about you in a range of forms, including personal data. As used in this Policy, “personal data” is defined as in the European General Data Protection Regulation of 2018 (“GDPR”), and includes any information which, either alone or in combination with other information we hold about you, identifies you, including, for example, your name, postal address, email address and telephone number.

Why Do We Need Your Personal Data? We need certain personal data in order to deliver the Services to you.

Your Consent. By registering with GoKid, or submitting personal data through our Services, you expressly consent to the collection, use and disclosure of your personal data in accordance with this Policy. We will process your personal data in accordance with applicable data protection and privacy laws. When you register with us, you are required to consent to our Policies. This consent provides us with a legal basis under applicable law to process your personal data. You maintain the right to withdraw such consent at any time.

Information we receive about you

In General. We receive a number of different types of information from you when you use our Services, some of which is personally identifying, some of which is not. The information received through our Services may be sent to or stored on servers located in the United States and other countries around the world.

Information you provide or a school or school district provides on your behalf. We may collect and store any personal information you provide through the Services or that is provided to us in some other manner in relation to your use of the Services. This includes identifying information, such as your and your family members’ (if applicable) full names, mailing address, email addresses, and physical home address, images, telephone numbers and other information if necessary to provide our services. 

Information from other sources. We may also periodically obtain both personal and non-personal information about you from other users (when they invite you to an event or to join a carpool through our Services), our business partners, contractors, and other third parties (including schools and school districts) and may add it to our account information or other information we have collected about you. Examples of information that we may receive include but are not limited to: name, contact information, updated pick up and drop off or address information, purchase history (for premium features), and additional demographic information such as grades of your children.

Information collected automatically. We automatically receive information from the browser of the computer or device from which you visit or use our Services. This information may include (without limitation) your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us (see “Cookies” below), and the referring website address.

Cookies and Similar Technologies. Like many online services, we use cookies to collect information.  “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website.  We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience of our Services.  

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer or mobile device when it revisits our Services; and (2) third party cookies, which are served by service providers on our Services, and can be used by such service providers to recognize your computer or mobile device when it visits other websites.

Our Service uses the following types of cookies for the purposes set out below:

Type of cookie

Purpose

Essential Cookies

These cookies are essential to provide you with our Services and to enable you to use some of the features. For example, they help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

Functionality Cookies

These cookies allow our Services to remember choices you make when you use our Services, such as remembering your language preferences, remembering your login details and remembering the changes you make to other parts of our Services which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services.

Analytics and Performance Cookies

These cookies are used to collect information about traffic to our Services and how users use our Services. The information gathered does not identify any individual visitor. The information is aggregated and anonymous. (It includes the number of visitors to our Services, the websites that referred them to our Services, the pages they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information.)  We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Services.

We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Services work. You can find out more information about Google Analytics cookies here:  https://developers.google.com/analytics/resources/concepts/gaConceptsCookies]

You can find out more about how Google protects your data here: www.google.com/analytics/learn/privacy.html.]

You can prevent the use of Google Analytics relating to your use of Services by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB]

Targeted and advertising cookies

These cookies track your browsing habits to potentially enable us to show advertising which is more likely to be of interest to you. Please note that GoKid currently does not show any advertisement to users. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, and with our permission, third party advertisers can place cookies to enable them to show ads which may be relevant to your interests while you are on third party websites.

Social Media Cookies

These cookies are used when you share information using a social media sharing button or “like” button on Services or when you link your account or engage with our content on or through a social networking website such as Facebook, Twitter, or Google+. The social network will record that you have done this.

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility).  Many browsers are set to accept cookies until you change your settings.  Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org.

If you do not accept our cookies, you may experience some inconvenience in your use of our Services. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our Services.

Analytics.  We may use third-party analytics providers (like Google Analytics and Mixpanel) to help analyze how users use the Services.  These analytics providers use cookies and other technologies to collect information such as how often users use the Services, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get from these providers only to improve the Services. They collect the IP address assigned to you on the date you visit the Site or use the App, rather than your name or other personally identifying information.  We do not combine the information generated through the use of such analytics with your personal data. Although such services may set persistent cookies on your computer to identify you as a unique user the next time you visit the Site, the cookie is designed to be used only by the service provider.   

Mobile Devices. We may receive information from your mobile devices when you visit our Services, such as geographic or geolocation information. If you choose to turn off identifiers such location tracking on your mobile device, please note that you may not be able to use some of the interactive features offered through our Services.

How we use the information we collect

We may use information that we collect about you to:

  • facilitate the creation of your account with GoKid;
  • provide you with the Services;
  • deliver invitations and/or reminders that you have requested;
  • share information you have voluntarily provided about yourself with other users who have been invited to the same carpool events;
  • manage your account and provide you with customer support;
  • improve our products and Services;
  • communicate with you about products or services that may be of interest to you;
  • verify your eligibility and deliver prizes in connection with contests and sweepstakes;
  • enforce our Terms of Service;
  • manage our business; and
  • perform functions as otherwise described to you at the time of collection.

Personal Information from Social Network Services. We will use the personal information that you allow us to access from your social network services account to either create an account for you on the GoKid Services or, if you already have an account on the GoKid Services, then simply to associate your current GoKid account with your social network services account.

Financial information. When you purchase Premium Services from GoKid, we will collect all information necessary to complete the transaction, including your name, credit card information, and billing information. GoKid does not retain any credit card information from our users, and all payments for Premium Services are processed either via Apple (if purchased through your mobile app), Google Playstore,  or Stripe (if purchased through GoKid.mobi). Apple’s privacy policy may be found at: https://www.apple.com/legal/privacy/en-ww/, and Stripe’s privacy policy may be found at: https://stripe.com/us/privacy.

With whom we share information

We want you to understand when and with whom we may share personal or other information you have provided to us or that we have collected about you or your activities on our Services.

We may share information with:

Other Users. Users and/or guests invited to the same events as you may be able to view the personal information that you provide on your profile page and on carpool invitations. Users and/or guests invited to the same events as you or included in the same communications as you will also be able to see the content of any messages you post or send related to the event.

Authorized service providers. We may share your personal and non-personal information with our authorized service providers that perform certain services on our behalf. These services may include, but are not limited to, sending SMS or email reminders, processing credit card payments, providing customer service and marketing assistance, performing business and sales analysis, supporting the functionality and data and technology infrastructure of our Services, and supporting contests, sweepstakes, surveys and other features offered through our Services. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.

Anonymized Data. We may create anonymous data records from the personal data we collect by excluding information (such as your name or email address) that makes the data personally identifiable to you. We use and analyze this anonymous data to help us better understand how our Services are being used. By identifying patterns and trends in usage, we are able to improve our Services. We reserve the right to use anonymous data for any purpose and to disclose anonymous data to third parties in our sole discretion.

Other Situations. We also may disclose your information:

In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.

When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Services terms and conditions or other agreements or policies.

In connection with a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. We do not share your personal information with others except as indicated herein or when we inform you and give you an opportunity to opt out of having your personal information shared.

Any third parties to whom we may disclose personal information may have their own privacy policies which describe how they use and disclose personal information. Those policies will govern use, handling and disclosure of your personal information once we have shared it with those third parties as described in this Policy.

Third-party websites

Through our Services, you will be given an opportunity to access other third-party websites that do not operate under this Policy. For example, if you choose to integrate your account with one of our partners, you may be taken to a website that we do not control. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. GoKid is not responsible for the practices of these third parties, and we recommend that you consult the privacy statements of all third-party websites you visit to review how they use information collected from you.

How you can access your information

If you have an account on our Services, you have the ability to review and update your personal information by logging into your account on the Services and visiting your profile page.

If you have an online account with us, you also may choose to close your account at any time by visiting your profile and selecting “delete account” or by emailing us at support@GoKid.mobi. After you close your account, you will not be able to sign in to our Services or access any of your personal information. However, you can open a new account at any time. Please note that if you close your account, we may still retain, use and disclose anonymized information associated with your account, as well as copies of previous communication that we had with you.

Your Rights

You can choose not to provide us with certain information, but that may result in you being unable to use certain features of our Services because such information may be required in order for you to register as a member and to set up and manage your carpools; upgrade to premium services; participate in a contest, promotion, reward program, survey, or sweepstakes; ask a question; or initiate other transactions through our Services.

If you wish to exercise any of the following rights, please contact us using the details below. In your request, please make clear: (i) what personal data is concerned; and (ii) which of the rights you would like to enforce.  For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.  We will try to comply with your request as soon as reasonably practicable and in any event, within one month of your request. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion.

Opt-out.  You may contact us anytime to opt-out of: (i) direct marketing communications; (ii) automated decision-making and/or profiling; (iii) our collection of sensitive personal data; (iv) any new processing of your personal data that we may carry out beyond the original purpose; or (v) the transfer of your personal data outside the EEA. Please note that your use of some of the Services may be ineffective upon opt-out.  Despite your indicated e-mail preferences, we may send you service-related communications, including notices of any updates to our Terms of Use or Privacy Policy.

Access. You may access the information we hold about you at any time via your GoKid account, where applicable, or by contacting us directly.

Amend. You can also contact us to update or correct any inaccuracies in your personal data.

Move. Your personal data is portable – i.e. you have the flexibility to move your data to other service providers as you wish.

Erase and forget. In certain situations, for example when the information we hold about you is no longer relevant or is incorrect, you can request that we erase your data. You have the right to request the erasure of your personal data without undue delay. We will erase your personal data upon request, unless there are legal grounds for us to retain it, such as for the establishment, exercise, or defense of legal claims, or for compliance with a legal obligation. To request erasure of your personal data, please contact us at privacy@gokid.mobi.

How we protect your personal information

We take reasonable and appropriate security measures (including physical, electronic and procedural measures) intended to help safeguard your personal information from unauthorized access and disclosure. For example, only authorized employees, contractors, and service providers are permitted to access personal information, and they may do so only for permitted business functions.

We want you to feel confident using our Services to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, or searches, or other information will always remain secure.

Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, as well as the applicable legal requirements.

Data Breaches

In the event of a data breach that is likely to result in a high risk to your data being exposed and your rights and freedoms, we will notify you without undue delay and provide you with information about the nature of the breach, the likely consequences, and the measures taken or proposed to be taken to address the breach and mitigate its possible adverse effects.”

Children’s Privacy

Our Services are primarily designed for a general audience over the age of 18 and are not directed to children under the age of 13. However, parents can add their child’s first and last name to their account. Email addresses and phone numbers for children are not required, but if a parent chooses to add this information, they agree to the child’s use of the service.

When we work with schools, we receive limited personal information about children, such as their names and grades, which are added to the respective parents’ accounts. If parents add an email to their children’s accounts, children can then create a password to log into GoKid and view carpool information, such as who is picking them up. Children can not create or modify carpools if added as a ‘child’.

We do not knowingly target or collect any additional personal information directly from children under the age of 13. If a child under 13 attempts to register an account or provide personal information, we will take steps to delete the information as soon as possible.

If you believe that we have inadvertently collected personal information from a child under 13 without proper parental consent, please contact us immediately at privacy@gokid.mobi, and we will take appropriate steps to investigate and address the issue promptly.

We are committed to complying with COPPA and other applicable laws and regulations concerning children’s privacy. If you are a parent or guardian and have concerns about your child’s personal information, please contact us at the email address provided above.

By adding your child’s email address or phone number to your account, you acknowledge and agree to your child’s use of the GoKid service for informational purposes. It is the parent’s responsibility to monitor and control their child’s use of the service.

International Transfer

If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using our Services, you understand and consent  to the transfer of your information to our facilities outside of your country.

No Rights of Third Parties

This Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Services.

Changes to this Policy

GoKid reserves the right to amend this Policy at its sole discretion and any modifications shall be effective immediately upon posting. We will notify you about material changes in the way we treat personal data by sending an email message to the email address you most recently provided to us or by prominently posting a notice of the new Policy on the Services with the “Last Updated” legend at the top of this page. By continuing to use the Services following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy or any changes thereto, you may discontinue using the Services.

We regularly review our Privacy & Data Use Policy to ensure it remains current and compliant with applicable data protection and privacy laws. We may update this policy from time to time to reflect changes in our data practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the ‘Last Updated’ date at the top of the policy

Contact Us

If you have any questions, concerns, or requests regarding this Privacy & Data Use Policy or our data practices, please contact us at:

GoKid Corporation

66 North Ave, Westport, CT

Email: privacy@gokid.mobi